Brand You Audience

The Brand You programmes have been developed so that we meet the needs of all current strategic thinking.

Within the document Every Child Matters, one of the key elements is 'Economic Wellbeing' and the Brand YOU programmes support that agenda.

The programmes addresses key elements of the Children's and Young People's plan, the Kent 14+ Training and Skills plan and the Kent 14+ Work Related Learning Strategy.

Brand YOU will help support the work of the Local 14+ Planning Forums, The Kent 14+ Strategic Form, the Local Children's Services Partnerships and consequently the work of the Children's Trust:

Economic wellbeing 11-19: career, work-related learning and enterprise
1. Recognise, develop and apply their skills for enterprise and employability
understand and demonstrate the main qualities, attitudes and skills needed to enter and thrive in the working world
- Evaluate the usefulness of a range of skills for employment and self-employment
- Manage their continuing career development, including transitions
- Take risks and learn from mistakes
- Tpply their functional skills and personal, learning and thinking
2. Relate their own abilities, attributes and achievements to career intentions and make informed choices based on an
understanding of available options.
- Assess their needs, interests, values, skills, abilities and attitudes in relation to options in learning,
- Work and enterprise, and use this process to make creative and realistic choices for progression
- Access and use an interview with a career guidance specialist to progress their plans
- Make, review and adapt their individual learning plan for transition into, through and beyond the 1419 phase
- Complete application procedures for their next steps, including a CV, personal statement and preparation for interview.
4. Use their experiences of work to extend their understanding of careers and work.
- Understand what motivates people to work
- Identify the qualities and skills needed for enterprise and employability
- Understand the importance of lifelong learning to employability and progression.
- Apply learning gained from their experiences of work to their curriculum and to their career planning.
5. Learn from contact with people who work.
- Understand the career motivations and pathways taken by individuals
- Understand the importance to employers of skills, attitudes and qualifications
- Appreciate the benefit of further learning and personal development.
6. Learn about how and why businesses operate.
- Give examples of rights and responsibilities at work, work roles and identities, and attitudes and values in relation to work and enterprise
8. Undertake tasks and activities set in work contexts.
- Demonstrate an understanding of economic and business terms
- Evaluate their experiences and learning to inform future progress and career plan
9. Engage with ideas, Challenges and Applications from the Business world
- Know and understand important enterprise concepts;
- Demonstrate enterprise skills, including Decision making, leadership, risk management and presentation;
- Demonstrate enterprise attitudes, including a willingness to take on new challenges, self reliance, open-mindedness, respect for evidence, pragmatism and commitment to making a difference.
- Demonstrate enterprise qualities, including adaptability, perseverance, determination, flexibility, creativity, ability to improvise, confidentiality, initiative, self confidence, autonomy and the drive to make things happen.